California is now the first state that will allow student athletes to make money off of their name and image. This as Governor Gavin Newsom signed the bill known as the “Fair Play to Pay Act” into law.
Student athletes are currently not allowed to make money under NCAA rules – and the NCAA has said the new law could limit the chances that California universities would be allowed to compete for national championships.
The law doesn’t go into effect until 2023, and it’s unclear if the NCAA may fight it in court. "We will consider next steps in California," the organization says in a statement. “While our members move forward with ongoing efforts to make adjustments to NCAA name, image and likeness rules that are both realistic in modern society and tied to higher education.” Several other states are reportedly looking into similar measures.