Beyonce is part owner of WTRMLN WTR which is cold pressed watermelon water/juice that uses the entire watermelon...rind and all.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” she said at the time. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
The three new flavors are ginger lemon, lime and tart cherry. The "BLNDS" will be sold at Whole Foods through July. They cost $3.99 per 12 oz. bottle and proceeds from sales will benefit the Whole Planet Foundation.
According to a statement, “For every sale of any new WTRMLN BLND, proceeds will provide micro-loans to women around the world to begin their own businesses and lift themselves out of poverty. The partnership with Whole Planet Foundation will impact female entrepreneurs and small businesses around the globe.” [Source]