National Be Bold, Be Bald Day!

Celebrities, survivors and supporters go bald for 24 hours as Small Army for a Cause announces national Be Bold, Be Bald! Day 2017

(BOSTON, MA) – On October 20, 2017, thousands of people will stand in solidarity with those undergoing cancer treatments every day as part of the national Be Bold, Be Bald! campaign. Started in 2009, Be Bold, Be Bald! is a social movement of individuals coast to coast willing to wear bald caps from the second they wake up to the moment they go to sleep to help raise awareness and funds for cancer fighting charities across the country. Since inception, the movement has swept the nation, becoming a show of strength and viral comfort for the growing number of people affected by this deadly disease. To date, Be Bold, Be Bald! has raised over $1.2 million to fight cancer.

Last year’s national Be Bold, Be Bald! Day was sadly affected by a national internet hack that affected major websites including PayPal, Amazon and Netflix, halting hours of crucial fundraising efforts for dozens of cancer fighting beneficiaries across the country. Despite the setback, the movement carried on stronger than ever with amassed support from coast to coast. “Last year was a tough year for us and for our amazing beneficiaries, who rely on the 24 hours of Be Bold, Be Bald! to collect funds for their efforts against cancer,” says Jeff Freedman, founder of Be Bold, Be Bald! “But, we pressed on, and look forward to a bigger and better Be Bold, Be Bald! Day this year for all those who continue to fight this disease each day.”

Be Bold, Be Bald! was created by Freedman, owner of Boston-based advertising agency Small Army, and his team of talented employees. In 2007, the Small Army family was hit with a tragic blow when co-founder and Creative Principal Mike Connell lost his battle with cancer. Faced with their grief and concern for the future of the agency, the Small Army team channeled Mike’s passion to keep their business alive, and dedicated themselves to giving back to those touched by cancer. In Mike’s honor, they started Small Army For A Cause, a 501c3 that raises and distributes funds to a beneficiary network of cancer-related charities. “Witnessing Mike’s heroic, two-year fight, we saw firsthand the courage and strength cancer patients have,” says Freedman. “He inspired us to continue that fight ourselves - and to do so in a way that would truly represent the boldness of Mike and his ideas.”

Anyone can join the Be Bold, Be Bald! movement. Survivors, individuals, families, businesses, and even celebrities have all showed support by rocking a bald cap, sponsoring a participant, and helping raise awareness including television hosts Maria Menounos and Joan Lunden, actresses Jessica Szohr of Pretty Little Liars and BK Cannon of Switched at Birth, rocker Peter Wolf, sports stars from including the New England Revolution, New England Patriots’ studs Julian Edelman and Scott Chandler, and many more.

Those looking to get involved in Be Bold, Be Bald! can do so in three ways: Support by making a donation or sponsoring someone going bald, Sport a bald cap in solidarity, and Spread the word about the movement through your various social networks.

For more information or to get involved, please visit


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