IAMS has created an app that helps reunite lost dogs and their owners using the dog’s nose print.
The pet brand created its NOSEiD app… and a beta version of which is currently available in Nashville and the surrounding area.
The app works by relying on helpful animal lovers and a pooch's nose print. Like the human fingerprint, each dog's nose print is unique, making it a great way to identify the pet. Dog owners can download the app and create a profile for their pet which includes a scan of their dog's nose. And if the dog goes missing. their owner can report their dog as lost through the app, and NOSEiD will instantly send a missing dog alert to other app users in their community so that they can be on the lookout.
They should have called it BOOP - Read more here