95.7 The Jet Mornings with Jodi & Bender

95.7 The Jet Mornings with Jodi & Bender

95.7 The Jet Mornings with Jodi & Bender

 

The Anti-Victoria’s Secret Underwear Revolution Is Here

There is a new wave of inclusive, direct-to-consumer underwear brands aimed at Gen Z and millennial shoppers. 

The new brands include Parade, Cuup and Negative and they are considered anti-Victoria’s Secret.  The new companies are more focused on comfort as well as sexiness and structure, inclusive sizing and non-objectifying advertising imagery. The products are also cheaper than high-end name brands like Victoria’s Secret. 

Read on!


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