Yes, Cher has really launched an ice cream brand. In a mid-July Instagram post the iconic singer announced she would be launching a gelato brand, and many fans and followers questioned its authenticity. With an assurance that this venture is indeed real, the 77-year-old icon not only posted a video of a brightly adorned ice cream truck plastered with her face in an ice cream cone but set it to her infamous hit “Believe.” True to her word, the Cherlato ice cream truck has quietly begun traversing different Los Angeles neighborhoods over the last two weeks, updating customers on their whereabouts via the Cherlato Instagram page.
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